“The Project” – 7 Nights At The Twitter Academy

“The Crew”  Let me give you a little brief overview of how this team came together. One of my first followers I communicated with on Twitter was @JohnGrahamGolf  and while he was scheduled to appear, he unfortunately couldn’t commit as he was out-of-town. In meeting John that led to others such as @golfgurutv  (aka: Jason Sutton).  In 2010 I travelled down to Georgia to unwind my season and visit friends and on the way back I contacted Jason Sutton to see if we could get together and before you knew it I had my first twitter meet up with Jason Sutton at the Dana Rader Golf School in Charlotte, NC and we hit it off great, shot some video on for his TV show, had lunch at the club talked a little golf and about our career direction and the rest is history  as we’re now very good friends. We then all got to meet up at the PGA Show in Orlando last January where I booked my first AimPoint clinic with John Graham and then got to meet more great people @Sara_PGA (Sara Dickson) , @DennisSalesGolf  and @KIRKOGURI at the first Golf Pro Tweet Up where we had over 30 Twitter Golf professionals from all over the world in one place. We had some additions that I have only conversed with on twitter and skype @GolfProRob (Rob McGill) and @andrewmarrgolf  (Andrew Marr) but I’m sure we will meet up soon and this is how  Social Media formed the #MasterMindCrew Special thanks to John Graham for writing a great story on his blog regarding this project.

 “The Concept” While cooking dinner one night I heard the Golf Channel’s promo for their academy show come on television and the idea immediately popped in my head to present this model on a social media platform. I chose twitter as I’ve met some tremendous individuals through this wonderful resource we have available to us. Soon after the emails were flying and it all came together quite quickly with everyone’s co-operation, which is very easy when you’re dealing with professional individuals that know what they’re doing.  After getting everybody on board it was time to get some promotion going, so 2 weeks out  from Day 1, I produced 2 movie trailers and we launched them on YouTube. The #7nightsatthetwitteracdemy had twee’d off. We all tweeted the promotion until the official launch of the first episode of the first ever online Social Media Golf Academy. Pioneers and Innovators of Golf Instruction on Social Media? We’ll soon see.

“Goals & Objectives” Well, it’s very difficult to project or forecast an outcome of a newly developed project, but if we got a 1000 views and engaged a few new people on a social media platform that would be considered a success. Here are a couple of other things we had hopes for with the project:

• to provide knowledge to golfers in a different environment using a social media platform as the medium of interaction
• to #learn from some outstanding PGA of America and PGA of Canada professionals from across North America that you may not have access to otherwise
• try and stimulate, converse, engage and interact with golfers or other industry professionals looking to #learn or build professional relationships with them
• to educate and showcase our ongoing talent development as coaches with golfers and professionals across this Social Media platform (golf is a lifelong journey to #learning)
• to measure the power of Social Media; provide comment feedback and real viewing data that Social Media has value and can provide a ROI in regards to what you can do with it if you use it to your advantage

Here are the videos from “7 Nights At The Twitter Academy”  in order of appearance:

Follow me on twitter click here -> @jasonhelmangolf